Find real AOX candidates where their attention is: Television. When Clear Choice, Nuvia, and Aspen come to town they start on TV, and TV is where they spend most of their ad dollars. It’s also why they win. It’s TV and the credibility that TV brings to your practice.
Our AOX TV clients are competing with and beating their competition and the national brands with compelling and well-positioned TV commercials and high-quality, branded video content. Our AI Optimized Webpages are designed to funnel and convert TV traffic, while making your practice the trusted choice for AOX in your territory, and the search destination for ChatGPT, Claude, and Gemini.
:60With a complimentary, one-day visit to your practice, our content team collects the video assets needed to produce 10-15 high quality, broadcast ready TV commercials. We leverage these commercials on broadcast and streaming TV to generate new patients for All on X providers throughout the country. From the shoot we also produce 20-30 supplemental videos: testimonials, FAQs, explainer videos, doctor videos. We embed these videos on a custom-built website that is AI-Optimized and specialized for All on X Conversion. All digital traffic is sent here to convert TV leads into vetted prospects.
From one complimentary, one-day visit to your practice.
Testimonials, FAQs, explainer videos, doctor videos.
Custom-built and specialized for All on X Conversion. All digital traffic is sent here.
:30TV is the most effective platform for one reason: credibility. The right commercial on the right channel on the right program gives you credibility. Credibility from the program (local news, Jeopardy), credibility for the channel (NBC, FOX), and credibility from a well-crafted, professional commercial that captivates a viewer whether they need implants or not. Everyone advertises on Meta and no one’s impressed.
Depending on where your clinic is, TV is much more affordable than you think. The US has 210 distinct Television DMAs and 90% of them have rates on par with Meta campaigns. If your practice isn’t in the top 5 DMAs (New York, Los Angeles, Chicago, Dallas, or Philadelphia), we can get you on TV. We discover affordable TV programming, channels, and platforms frequented by AOX candidates. And we find them every time.
distinct Television DMAs in the US
have rates on par with Meta campaigns
Broadcast TV is different than Streaming/OTT/CTV. For AOX patients, broadcast TV is the biggest net and where most prospects are watching. If you’re starting on TV, you start on broadcast to get the most value and trust for your practice. That requires real media buyers who know how to negotiate the right prices and navigate the TV landscape. That is what we’ve done for over 15 years.
There are no retainers for TV. All you pay is the ad-spend. Our services are paid for by the stations with the industry standard commission of 15%, i.e. you don’t pay extra for our services. At the same time, with 15 years of experience negotiating TV rates, our buyers normally negotiate rates down by 15-25%, which maximizes the effect of your ad dollars and procures more spots for less money.
All you pay is the ad-spend.
Paid for by the stations. You don’t pay extra for our services.
15 years of experience negotiating TV rates. More spots for less money.
Social Proof and Authority-driven commercials with real patients and real doctors position your providers as the local experts and most trustworthy name in town. It also highlights your staff as the nicest, most welcoming practice in town. AOX candidates need that social validation from testimonials raving about their experience, so they know they are making the right choice in choosing you.
Articulate doctor videos give candidates someone to believe.
Compelling testimonials show candidates real transformations by people who had similar dental problems as them.
Genuine stories, local cities, and being on TV make candidates choose you.
:15
:30
3:06Purchasing ads on Broadcast Television is still a person-to-person industry. Our buyers are seasoned professionals that are intimate with TV protocols and are great negotiators. They know exactly what AOX candidates are watching, and, by using tracking phone numbers, QR codes, website visits, and OTT data to collect real attribution of what works and what doesn't in your area, they constantly improve and optimize your campaign to keep lead intake growing, while navigating fluctuating TV rates, elections, holidays, and weekends based on your practice, city, and state.
Candidates remember and are moved by our commercials and videos. From the moment they come for their first consultation, patients are more impressed by your facility because they saw it on TV. There’s a sense of celebrity when they meet the dentist – they see their ads every day on the local news. Before their first CBCT Scan, they are primed to be impressed.
The contradiction in the typical AOX candidate is not lost on us. AOX is a high-ticket, elective, out of pocket procedure, and most of the candidates in need of AOX are not wealthy. Chances are, if they had money, their teeth wouldn’t have gotten to this point. Your marketing must focus on the overlap those who need it and those that can afford it. Targeting Americans, 52+, that still work or are newly retired has been our focus for the last 8 years. We know who they are because we’ve interviewed hundreds of them.
Our experienced team travels to your clinic and interviews 1-2 providers and 3-4 patients. We prepare everything and handle everything, we just need your help with scheduling. We also shoot pretty footage of you and your staff interacting with patients and each other. You don’t have to close down or worry about how you perform; we know how to get the best out of every interview. We know what questions to ask and how to get the right story. We know what to shoot and how to shoot it. And we shoot to convert, not to show off the new water-feature in the lobby – so no wasted time.
1:21
Professional ads that sell full-arch treatments and position you as the local expert. Multiple :30 and :60 TV ads, filled with social proof, authority and trust, ready for broadcast TV – where 80% of AOX candidates spend their time.
Real full-arch patients telling their story, in multiple ways. Produced for and used on your AOX website funnel for strategic conversions and AI discoverability.
Your provider explaining All-on-X and answering the questions full-arch candidates have before they choose you.
:36
:40
:25
:31
2:09
2:50
3:39
2:32
4:22
4:20
:43
:48
“After years of ineffective TV campaigns for our Dental Implant Practice, we hired 1110 Productions. They promptly came in and cut our TV budget in half, and somehow they increased our lead volume by 30%. They constantly update their ads and provide complimentary shoots. We’ve been with them for almost 2 years and would highly recommend 1110 to any Dental practice looking to dramatically increase Full Arch/All on X cases.”
Because AOX is a high-ticket medical procedure, our AI Optimized websites are high-level, direct-response marketing machines built on trust, emotional storytelling, and objection handling. We design the site, knowing that traffic is coming from TV – using your newly produced videos and vetted copy to continue the story. We also use “candidacy quizzes” and financial transparency to refine leads down to only qualified candidates with the appropriate expectations and filter out the unqualified tire-kickers.
:48Constant content optimizing so generative AI models choose your AOX site as a source or citation when producing answers.
About teeth, timeline, and credit score/financing needs.
Put monthly payment structures and financing options front-and-center to pre-qualify high-intent leads before the first phone call.
Designed to build trust, authority, and urgency from the first click.
Bob Levitan is the owner and president of 11:10 Productions and serves as lead producer.
:39At the end of the day, AOX marketing relies entirely on who’s answering the phone and when they’re answering it. If an AOX candidate sees one of our TV spots and calls, they want to talk to someone that understands All on X, knows the objections, and can speak frankly about finances, loans, and costs. This is crucial for AOX conversions to work. If their call isn’t answered, or if it goes to voicemail, or the receptionist is distracted helping another patient at the front desk – marketing dollars are lost. If you’ve got a great sales person fielding AOX calls, fantastic. If you don’t, we have call center options with trained, US-based AOX intake specialists who know how to converse with and convert American AOX candidates over the age of 50 into patients
TV media buying: $0. No retainer. TV stations pay us the industry-standard 15% commission, so our buying doesn’t cost you extra. Our buyers typically negotiate rates down 15–25%.
Suggested TV ad spend: $8–20K/month for broadcast and streaming TV, depending on your market, number of locations, and capacity. Most clients see 15–70 full-arch consults a month.
Website and Google: $1,000/month. Your AI-optimized AOX site with your videos, plus Google and Google Business Profile campaigns that support the TV spots.
TV campaigns can generate patient leads within the first week. AI searchability improvements show traction at 60 to 90 days. Most practices see significant new arch case growth by month 2, with growth continuing through year one.
We will be happy to look at the footage and determine the quality of the responses and if it is usable for TV broadcast.
No problem. We audit your current setup during the demo and determine what works and what doesn’t.
1 hour. We script everything in advance with the right question to ask you. You don’t have to guess what to say, because you know what to say when the right question is asked.
We shoot in an interview format, so there’s nothing to memorize and nothing to script. We send you the questions in advance, so you know exactly what we’ll ask. On shoot day you just answer them, and we edit it into something that looks great.
Your TV contract becomes month-to-month after three months.
A videographer shoots pretty footage. We shoot content built to book full-arch consults by focusing on patient stories and dentist’s mission statements. Pretty doesn’t convert. Authority, social proof, and credibility do.
No. We work around your practice schedule, and you can stay open the whole time. We can also shoot weekends.
Not a problem. We can work with existing systems/software if they have the needed capabilities.
If you believe in your implant coordinator, you may not need our full CC service. If your team can handle the influx of 50-100 calls month, bravo. But if leads are sitting around for hours or days before being returned, calls are going to voicemail, your consults aren’t showing up, or those that do could never afford AOX, you may need the full service. It doesn’t have to be our call center, but one bad receptionist can waste $10K/month in ad-spend and we have 100s of phone call recordings to prove it.
We are a full-service video production company. Anything you need, we can do, from drone shots of your clinic to long-form infomercials and waiting room videos.
Schedule your complimentary video shoot now.
